Thank you for choosing Treasure Trove Auctions. This Privacy Policy outlines how we collect, use, and protect your personal information in accordance with the laws of the state of Texas and the United States, as well as international regulations where applicable. By using our website, purchasing our products, or engaging with our services, you agree to the terms of this Privacy Policy.

1. Information We Collect:

1.1 Personal Information

We may collect personal details, such as your name, contact information, shipping address, and payment details when you make a purchase. In addition to the aforementioned details, when you make a purchase on our website, we may also collect information related to your transaction, including the products or services you have bought, the date and time of your purchase, and details about the payment method used.

Furthermore, for enhanced customer service and fraud prevention, we may collect, and store information related to your interactions with our support team, including customer service inquiries, feedback, and resolutions.

 Please note that we do not store sensitive financial information like credit card numbers on our servers. We utilize secure payment gateways and follow industry best practices to ensure the confidentiality and security of your payment details. It is important to highlight that the collection of this personal information is essential for the fulfillment of your orders and the provision of our services.

Rest assured, we are committed to handling your personal information responsibly and in accordance with relevant data protection laws. If you have any concerns about the information we collect or how it is used, please refer to our contact information provided in this Privacy Policy to get in touch with us.

1.2 Usage Data

We gather information about your interactions with our website, including pages visited, products viewed, and time spent on each page. In addition to the information mentioned, we may also collect data related to your device, such as the type of device you are using, your operating system, browser type, and IP address. This information helps us optimize our website for various devices and improve your overall user experience.

We may utilize analytics tools to analyze aggregate patterns of website usage, enabling us to understand trends, preferences, and demographics of our user base. This data may be anonymized or aggregated to protect your privacy while providing valuable insights into how our website is used. Moreover, to enhance your experience, we may use technologies such as pixels or beacons to track your interactions with specific pages, emails, or promotional content. This helps us measure the effectiveness of our marketing efforts and tailor our content to better suit your interests.

It’s important to note that this data is used solely for internal purposes, including website improvement, content optimization, and marketing strategy enhancement. We do not sell or share individual user-level data with third parties for advertising purposes without your explicit consent. If you have any questions or concerns about the collection and use of your Usage Data, please feel free to reach out to us using the contact information provided in this Privacy Policy. Your privacy is important to us, and we are committed to being transparent about our data practices.

1.3 Cookies and Tracking Technologies

We utilize cookies and similar technologies to enhance your browsing experience, understand user behavior, and provide personalized content.

In addition to enhancing your browsing experience, understanding user behavior, and providing personalized content, our use of cookies and similar technologies serves various purposes:

Authentication and Security

Cookies play a crucial role in verifying your identity and ensuring the security of your account. They help us prevent unauthorized access and protect your personal information.

Preferences and Settings

We use cookies to remember your preferences and settings, such as language preferences and display settings. This enables us to customize your experience based on your individual preferences.

Analytics and Performance

Cookies assist us in gathering data for analytics purposes. We analyze trends, track the performance of our website, and identify areas for improvement. This information is crucial for enhancing the overall functionality and efficiency of our services.

Advertising

We may use cookies for targeted advertising purposes. This includes displaying advertisements that are more relevant to your interests and measuring the effectiveness of our advertising campaigns. Your consent is obtained before engaging in any targeted advertising activities.

Third-Party Cookies

Some of our third-party partners may also use cookies on our site for various purposes, such as analytics, advertising, and social media integration. These third-party cookies are subject to the privacy policies of the respective third parties.

It’s important to note that you have the option to manage your cookie preferences through your browser settings. You can choose to accept or reject certain types of cookies or disable them altogether. However, please be aware that disabling cookies may impact certain features and functionalities of our website.Top of Form

2. How We Use Your Information:

2.1 Order Processing

We use your personal information to process and fulfill your orders, communicate with you about your purchases, and provide customer support.

We value your trust and take the utmost care in processing your personal information to ensure seamless order fulfillment. Your provided details are crucial for processing and completing your orders efficiently. This involves verifying payment information, coordinating with our shipping partners, and ensuring accurate delivery to your specified address.

Communication is key to a positive shopping experience, and we use your personal information to keep you informed about the status of your purchases. This includes order confirmation, shipping updates, and any relevant details related to your transaction. Our aim is to keep you well-informed throughout the entire process, so you can anticipate and track your orders with ease. Moreover, our commitment extends to providing excellent customer support. Your personal information allows us to assist you promptly and effectively with any inquiries, concerns, or issues you may encounter. Whether it’s troubleshooting, order modifications, or general assistance, we leverage your data to provide personalized and efficient customer support services.

Rest assured, we prioritize the security and confidentiality of your information throughout the order processing journey, adhering to industry best practices and data protection standards. Your satisfaction is our priority, and we are dedicated to making your shopping experience with us as smooth and enjoyable as possible.

2.2 Personalization

We may use your information to tailor our services and offerings to better meet your preferences. This includes analyzing your usage patterns, interactions, and feedback to enhance your overall experience. By understanding your preferences, we strive to provide you with more relevant content, recommendations, and features. This personalization process enables us to anticipate your needs, making your interactions with our platform more intuitive and enjoyable. Rest assured, we prioritize the security and privacy of your information throughout this personalization journey, aiming to deliver a customized and seamless experience that aligns with your individual preferences.

2.3 Marketing

With your consent, we may send you promotional materials, newsletters, and updates about our products and services. Our goal is to keep you informed about new offerings, special promotions, and relevant updates that may enhance your experience with our platform. Through targeted marketing communications, we aim to provide you with valuable information tailored to your interests and preferences. You have the option to customize your communication preferences, ensuring that you receive only the content that matters most to you. Additionally, we may use your interaction history & feedback to refine our marketing strategies, making our communications more personalized and engaging. Your privacy and control over your communication preferences remain our top priorities, and you can opt out of marketing communications at any time.

3. Information Sharing:

3.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in conducting our business operations. These providers play a crucial role in supporting various aspects of our services, such as hosting, data analysis, customer support, payment processing, and other essential functions. We carefully select these service providers based on their reputation, expertise, and commitment to data security and privacy.

Contractual agreements bind these third-party service providers to handle your information with the utmost confidentiality and comply with applicable data protection laws. They must use your information only for the specific services they provide to us.

By leveraging the expertise of these trusted partners, we can enhance the quality of our services and ensure a seamless experience for you. Rest assured that we continually monitor and assess the security measures implemented by our third-party service providers to safeguard your information and maintain the highest standards of privacy protection.

It is important to note that while we share your information with these service providers, we do not sell or lease your personal data to third parties for their own marketing purposes. Your privacy and the security of your information remain our top priorities throughout our collaborations with third-party service providers.

3.2 Legal Compliance

We take your privacy seriously and strive to protect your information. However, there may be situations where we are obligated to disclose your information in accordance with applicable laws or in response to a valid legal request. This may include, but is not limited to, complying with court orders, subpoenas, or other legal processes. We will make reasonable efforts to notify you if such a situation arises, unless prohibited by law or a court order. Please be aware that in certain circumstances, we may not be able to inform you beforehand or seek your consent. Our commitment is to adhere to the legal requirements while safeguarding your privacy to the extent permitted by law.

4. International Data Transfers

If you access our services from outside the United States, please be aware that we may transfer and store your information on servers in the United States or other countries with different data protection laws. In such cases, we ensure secure treatment of your personal data in accordance with applicable privacy laws.

These measures may include implementing standard contractual clauses, obtaining your explicit consent, or relying on other legal mechanisms to safeguard your information during the transfer process. Additionally, our commitment to protecting your privacy remains consistent regardless of the location of the servers, and we adhere to industry best practices to maintain the confidentiality and integrity of your data. It’s important to note that the data protection laws in the United States or other countries may differ from those in your home country, and by using our services, you consent to the transfer, storage, and processing of your information in these locations. If you have any concerns or questions about the handling of your data in international transfers, please contact us, and we will be happy to provide further information and address any inquiries you may have.

5. Your Privacy Options

5.1 Marketing Communications

You have the right to opt-out of marketing communications, and you can manage your cookie preferences through your browser settings. We respect your privacy and understand the importance of giving you control over the messages you receive. If you no longer wish to receive promotional emails, newsletters, or other marketing communications from us, you can easily unsubscribe by clicking the ‘unsubscribe’ link provided in the communication.

In addition to managing your email preferences, you can also control your online experience by managing your cookie preferences through your browser settings. Cookies are small text files that are stored on your device when you visit a website. They help us enhance your browsing experience, personalize content, and analyze website traffic. However, we understand that you may want to control which cookies are stored on your device.

Most web browsers allow you to manage your cookie preferences. You can typically find these settings in the ‘Options’ or ‘Preferences’ menu of your browser. The exact steps may vary depending on the browser you are using, but common browsers such as Chrome, Firefox, Safari, and Edge provide options to view and control cookies. You can choose to accept, reject, or delete cookies based on your preferences.

Please note that opting out of marketing communications or managing your cookie preferences may impact certain aspects of your interaction with our website or services. However, we are committed to providing you with transparency and choices regarding your privacy. If you have any questions or concerns about our marketing communications or cookie practices, feel free to contact us. Your privacy and satisfaction are important to us.

6. Security Measures

We implement industry-standard security measures to protect your personal information from unauthorized access and misuse. Our commitment to safeguarding your data includes employing robust encryption protocols to secure data transmission, utilizing advanced firewalls to fortify our network defenses, and implementing multi-factor authentication to add an extra layer of identity verification.

In addition, our dedicated security team conducts regular audits and assessments to identify and address potential vulnerabilities. Staying vigilant against emerging threats involves keeping up with the latest security developments. Accordingly, we continuously update our systems and protocols. Additionally, we adhere to stringent data access controls. Only authorized personnel with a legitimate need can access sensitive information. We conduct regular training programs to educate our staff about the latest security practices. This fosters a security-conscious culture within our organization.

In the event of any security incident, we have a comprehensive incident response plan in place. This allows us to promptly detect, respond to, and mitigate any potential breaches, minimizing the impact on your personal information.

Your privacy and data security are very important to us. We are dedicated to safeguarding your information throughout its lifecycle. We continuously enhance our security measures to adapt to evolving cyber threats. Our goal is to provide a secure and trustworthy environment for your interactions with our services.

7. Updates to this Privacy Policy

We are committed to ensuring the protection of your personal information and maintaining transparency in our data practices. As part of our ongoing efforts to enhance your privacy and security, we may update this Privacy Policy periodically. These updates could be prompted by changes in the legal landscape, advancements in technology, or modifications to our services.

Please take a moment to review this page regularly for the latest information regarding our privacy practices. We will notify you of any significant changes through appropriate means, such as email or by prominently displaying a notice on our website. Your continued use of our services after such updates indicates your acceptance of the revised policy.

We understand the importance of keeping you informed about how your data is collected, used, & protected. If you have any questions or concerns about our Privacy Policy, please contact us at Support@TreasureTroveAuctions.com. We appreciate your trust in us and strive to maintain the highest standards in safeguarding your privacy.

7.1 Updating Information

You can update or correct your personal information by contacting us at Support@TreasureTroveAuctions.com

ADDITIONAL INFORMATION FOR CALIFORNIA AND VIRGINIA RESIDENTS

We may collect the following categories of personal information from and about you:

• Identifiers: Such as your name, email address, phone number, IP address, device identifier, online identifier, client number and government-issued identification numbers you provide.
• Internet activity: Such as browsing history, search history, content or items viewed, account logins, and interactions with emails, digital ads, and other communications.
• Transactions: Such as bidding and purchase records, items considered for purchase or bidding, items offered for consignment, shipping details, and events attended.
• Payment information: Such as tokenized payment information or wire instructions.
• Demographics: Such as information about your gender or age.
• Location information: Such as the addresses you provide or your general location as inferred from your IP address or other network information.
• Professional and employment information: Such as information provided on valuation or credit documents.
• Video and audio: Such as recordings of auctions or client service calls.
• Inferences: Such as our assessment of the types of art, furniture, objects or jewelry in which you may have an interest.

We collect sensitive information under applicable laws. This includes government identification numbers and login credentials for your account. We also collect precise geolocation, race or ethnic origin, and religion. Additionally, we gather information about mental or physical health, sexual orientation, citizenship, and immigration status. We process such information only for those purposes expressly permitted under California law.

We collect and disclose all such information for the following business purposes:

• To fulfill your orders and purchases, facilitate consignments, provide the services, publications, catalogs, and information you request, and manage your account, enquiries, and requests and to manage your relationship with us.
• To send you information about upcoming events and content that you may be interested in.  However, we do not use or disclose payment information for such purposes. 
• To improve and personalize our website and services based on your inferred interests.
• We use your information to match online ads to your interests. We also arrange ads from Treasure Trove Auctions and other companies. This helps advertisers show you relevant ads after you leave our sites. However, we do not use or disclose information about race, ethnic origin, religion, health, sexual orientation, citizenship, or immigration status for these purposes.
• We obtain services for item shipments, mailings, and customer account support. We also use services for technology support and secure payment processing. Additionally, we use services for fraud prevention, digital marketing management, and data storage.
• To expand our online audiences.
• To provide, maintain, and protect our digital offerings.
• To check and verify your identity and to protect against the risk of fraud and to detect money laundering or other financial crime.
• To carry out anti money laundering checks, risk screening, crypto wallet and transaction screening and monitoring and blockchain analytics.
• To provide you (where required) with a digital wallet to enable you to receive an NFT that you have purchased.
• To protect and defend our rights and property, you, or third parties.
• To coordinate auctions with business partners.
• To coordinate events.
• For legal and compliance purposes.
• To cooperate with law enforcement or other reasonable requests for information.
• To support potential sales, mergers, liquidations, or transfers of our business assets.

· For other purposes that we inform you about specifically when you register or provide data about yourself to us.
We disclose all noted categories of personal information to service providers that process it on our behalf. This includes data storage providers, email services, internet service providers, and research firms. We also share information with business partners such as event coordinators, professional advisors, and consultants. Additionally, we may disclose information to government and law enforcement entities, advertising and marketing companies, and our affiliates.

We will keep your personal information as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:

• Maintain business records for analysis and/or audit purposes.
• Comply with record retention requirements under the law or other relevant legal regulatory requirements.
• Defend or bring any existing or potential legal claims.
• Deal with any complaints regarding the services.
• Preserve historical records of transactions and property.

We will delete your personal information when it is no longer required for these purposes.

We also disclose certain personal information in exchange for services, insights, or other valuable considerations. Such disclosures may be considered “sales” even if no money is exchanged. And we disclose certain personal information for purposes of targeting advertising on unaffiliated or distinctly branded websites or applications. Such disclosures are considered a “share” under California law. We may share or sell the following categories of information to the third parties listed below:

Categories of personal information disclosed in exchange for valuable consideration or for targeted advertising	Categories of third parties to whom this information is or was disclosed in the past 12 months
Identifiers	Digital advertising and analytics companies, marketing partners, social media platforms, auction partners and event co-hosts.
Internet activity	Digital advertising and analytics companies, social media platforms, and marketing partners.
Transactions	Digital advertising and analytics companies, auction partners and event co-hosts, and marketing partners.
Payment information	N/A
Demographics	Digital advertising and analytics companies, marketing partners, social media platforms, auction partners and event co-hosts.
Location information	Digital advertising and analytics companies, auction partners and event co-hosts.
Professional and employment information	Marketing partners, auction partners, and event co-hosts.
Video and audio information	Auction partners and event co-hosts.
Inferences	Digital advertising and analytics companies, marketing partners, social media platforms, auction partners and event co-hosts.

Residents of California and Virginia have the following rights:

• Right to know. You may request information about the categories of your personal data we collect. You can also ask for details about specific pieces of personal information we hold. Additionally, you can request information on the sources from which we collected the data. We can also explain our reasons for collecting and sharing your information. Furthermore, you may inquire about the types of third parties with whom we share this information.
• Right to deletion. You may ask us to delete your personal information, subject to certain exceptions.
• Right to opt out of sales or the processing of information for targeted advertising. You have the right to opt out of some disclosures of your personal information for valuable consideration. You can also opt out of processing personal information for targeted advertising. You can exercise this right through the “Do Not Sell or Share My Personal Information”.
• Right to opt out of profiling.  You may have the right to opt out of profiling that supports decisions that have legal or similarly significant effects.  We do not engage in such profiling.
• Right to be free from discrimination. You have the right to not be discriminated against for exercising any of the above-listed rights. We may offer different service levels or charge different rates based on the value of your personal information.
• Right to appeal. You may have the right to appeal against a decision we make regarding your rights request.

If you would like to exercise any of the above rights, please submit your request at info@treasuretroveauctions.com.

Please note that we may request specific information to verify your identity. In some cases, we might not honor your request. For example, if you request deletion, we may need to keep some personal information. This retention helps us comply with legal obligations or other permitted purposes. We will use personal information from verifiable consumer requests only to verify your identity or authority. If you submit a request through an authorized agent, the agent must provide written permission from you. This document should state that the agent is authorized to make the request on your behalf. Additionally, we might ask authorized agents to verify their identity. We may also contact you directly to confirm that you authorized the agent to submit the request.